Books for Topic
Page 1 of 4, showing 20 records out of 76 total, starting on record 1, ending on 20
(Pearson education) Discusses crucial factors in the use of Customer Relationship Management to compete in today's marketplace. Features case studies of companies that have successfully implemented CRM, and coverage of the context of the popular CRM buzz More...
A social revolution in how we communicate has taken place in recent years. Smartphones, social web tools, and the instant availability of information in an aggregated and organized way provide real-time intelligence to customers, not just the enterprise. More...
A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management. It combines a technical and a business perspective, bridging the gap between data mining and its use in marketing. It g More...
CRM (Customer Management of Relationships) was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make your customers happy, and, at the sam More...
Get a practical introduction to Microsoft Dynamics CRM now updated for Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM is a value-packed customer-relationship management (CRM) solution for small- and mid-market businesses. The latest version adds workf More...
Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many options and so much to think about, how do yo More...
Get hands-on and conceptual guidance for creating and adapting customer relationship management (CRM) solutions-direct from leading CRM consultants. This reference details design and coding practices that allow you to customize Microsoft Dynamics CRM 4.0 More...
The #1 selling contact and customer manager for over 20 years, ACT! by Sage 2009 (11.0) helps individuals and small business owners work more effectively. Easily access a complete, integrated view of your contact relationships, impress contacts with your More...
This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehen More...
Microsoft® Dynamics CRM 4.0 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, and managing Dynamics CRM in your unique business and technical environment. Authored by two leading Microsoft Dynamics implementer More...
The smart way to learn Microsoft Dynamics CRM 4.0 and Microsoft Dynamics Live CRM one step at a time! Work at your own pace through the easy numbered steps, practice files on CD, helpful hints, and troubleshooting tips to master the fundamentals of workin More...
Leveraging Microsoft Dynamics CRM 4.0 as an application development platform to build real world business solutions that go beyond what you think of as "Just CRM" Microsoft Dynamics CRM 4.0 provides all the capabilities to be a foundation for building lin More...
Fully updated bestseller now covers the latest Web 2.0 tools.The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies. The book i More...
This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenberg s 20+ years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, proc More...
In Microsoft® Dynamics CRM 4 Integration Unleashed, two leading experts present proven techniques, best practices, and example code for going far beyond the out-of-the-box capabilities of Dynamics CRM 4. Using these solutions and sample applications, you More...
Praise for Data-Driven Marketing "To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what's working and what's not. The 15 metrics, along wit More...
ACT! by Sage 2010 helps individuals organize the details of customer relationships in one place for a complete view of the people they do business with. Improve marketing effectiveness to attract new customers and get more from existing relationships. And More...
In just 24 sessions of one hour or less, you will be up and running with Dynamics CRM 4. Using a straightforward, step-by-step approach, this book offers a quick way for you to get started with Dynamics CRM by leveraging real business examples, practice e More...
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the lates More...
Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementat More...